Island Best Chicken Logo

For this project I was contacted by a recurrent client of mine who is launching a new brand of NON-GMO Chicken to sell in his supermarket. We agreed to design a clean, easy to recognize logo to be able to stand out from the competition. The idea for this concept was to have a logo which would let them grow into new products related to the industry, so we decided to show an egg as the origin with the egg yolk full of color and life - it also represents the sun behind of the chickens who can be seen walking in natural conditions with freedom of movement (free range).