La Semaine du Mexique en France
The development of the SMF brand identity marks a natural and necessary evolution, serving as a catalyst for renewed recognition, growth, and positioning of the event in France and beyond. The objective is clear: to build a consistent and recognizable SMF brand that reflects the essence of a contemporary and culturally rich Mexico. The brand aims to endure the test of time, leaving a lasting impression and facilitating its use and implementation across various platforms. When we speak of the SMF brand, we speak of Mexico—its culture, art, dynamism, and culinary wealth. It encapsulates the spirit of modern-day Mexico, encapsulating what it means to be Mexican in the present moment. Through the power of branding, the SMF brand becomes a gateway to a captivating world, inviting audiences to immerse themselves in the multifaceted beauty and creativity that define Mexico today.
